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JC
@jonathancolton
Distribution is Hard Video Series Let talk about Ideal Customer Profiles or ICPs. Understanding your Ideal Customer Profile (ICP) is key to success. Distribution Is Hard—Don’t F* It Up (PDF) https://docs.google.com/document/d/1UuNiYi_VdYub769BGOMITyv7aImLSEp54sfPuFE16G0/edit?usp=sharing Distribution Coach (V1) on ChatGPT https://chatgpt.com/g/g-680c80d436108191a9f8fef981e5eb8b-distribution-coach-v1 Building Distribution from Day One, the podcast version of the book. https://notebooklm.google.com/notebook/b6455591-1416-4598-a749-3248636553f0/audio
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Gregarious
@gregarious
Absolutely right! Feels like too often it's easy to confuse our own interest with the ideal customer profile. Once you become the founder, you're no longer the customer!
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JC
@jonathancolton
1000%
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