I am very surprised that OpenAI/Anthropic/etc. haven’t invested heavily in a media arm. 

Even Perplexity — they’re doing one-off drops, but no persistent media brand.

seeker /native /believein /bedrock 🇵🇸

I’d argue Sam Altman is the OpenAI media arm.

And anthropic needs to get it together.

Kinda would require them to know what they’re doing on that front without lighting money on fire. Already hiring some agencies for that so I’d expect them to build out some of those competencies over time