Ish (ishverduzco)

“Can you run that past legal before posting”

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https://farcaster.xyz/ishverduzco/0xc774592e

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kinda crazy how being chronically online is an asset to so many companies now

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dropped by to see the boys today happy dia de los muertos

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I’ve been working on a thesis I will prove over the next decade. My thesis states that building an online presence is one of the highest-leverage uses of your time (especially as AI commoditizes software, creativity, & productivity). Building your own distribution leads to massive leverage, resulting in opportunities, freedom, and control over how you live your life. I believe this is especially true for creative individuals, builders, and people obsessed with their niche. (more about this in my bio) My plan is simple: 1) Treat my online presence (pod, social, newsletter) like a high-growth media startup. 2) Heavily re-invest back into content, resources, & growth along the way. 3) Build everything in public while highlighting others who are playing out my thesis in real time. One avenue of how I’ll do this is with my podcast. It’s called “Internet Empires”. The first episode w/ @jack Butcher is live now: https://www.youtube.com/watch?v=p2xk-LizKt8&t=1656s Enjoy 🫡

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Isaac French built and sold a micro-resort in Waco, Texas for $7M (w/ no hospitality experience). Takeaways from my convo w/ him: “People are desperate to pay you—after you’ve freely given.” → Build trust first. Sales follow. Airbnb banned his account right after launch. → He pivoted to direct bookings and built a brand that couldn't be shut down. $950 spent on an Instagram giveaway → $40K+ in direct bookings → Great content and smart partnerships outperform traditional ads. “Craftsmanship. Do less, but do it better.” → His creative mantra for business, content, and life. Spent $400K before securing a construction loan. → Extreme conviction. He bet on the vision — and won. Email > social. → One Instagram Reel brought in 550 email subscribers from 300K views. Isaac's X growth strategy: → 1 thread every 1–2 weeks, 12+ hours writing, 50% of time on the hook. Audience > Outcome. → He sees his niche, high-trust following as more valuable than the $7M resort exit.

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