@ishverduzco

He went from selling 99¢ apps… …to building a 7-figure creator business and interviewing Mark Zuckerberg. Here are 5 lessons from Roberto Nickson (@rpn) that every founder & creator can use: 1/ Content as Distribution → Content as the Product Roberto started making videos to market software. But the content started taking off—and became the real business. Don’t underestimate the leverage of content. 2/ Brand partnerships are bigger than you think 85% of his total revenue ($1M+ biz) comes from brand deals with top tech companies. What he once thought was “side income” became the main driver. Brands have huge budgets for creators. Even if you’re not massive, your niche audience can be worth a lot. 3/ Positioning beats virality He used to optimize for views. Now he optimizes for influence. Ask yourself: "Will this resonate with the people who matter most?" "What will get shared in group chats of people who I respect & admire?"

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