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After the incredible launch yesterday, Base Pay’s announcement made me think : WhatsApp x Base Pay would create a killer unlock.
@base.base.eth can lead on collaborating with Meta to integrate Base Pay directly into WhatsApp commerce.
This is where millions of small businesses are already transacting, especially in India, LATAM, and Africa, and where up to 17% of e-commerce is already happening.
WhatsApp commerce handles an estimated transaction volume exceeding $100 billion annually worldwide, showing huge engagement and scale. Add Base Pay + USDC to that flow, and you suddenly unlock fast, borderless payments for merchants and buyers with minimal friction.
The selling point for merchants:
Embedding Base Pay into the WhatsApp flow means merchants can start accepting global payments instantly, no complex setup, no extra infra. Just plug in and get paid.
The selling point for consumers:
They can pay globally, seamlessly. No wallets to manage, no speculation. just a faster, cheaper way to pay.
Incentive to help drive adoption:
Add a small cashback for first-time consumers using base pay, and you’ve got a strong hook to get people to try it and see how smooth onchain can actually be. 4 replies
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