Hector Chris
@hector-chris
Most startups fail because they copy big companies. If you're building a startup, here's the brutal truth: You need to search, not execute. Here’s why — and how to avoid disaster: (Thread)
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Hector Chris
@hector-chris
Big companies are designed to execute a known business model. They have known customers. Known markets. Known products. Everything is predictable. Startups? Startups are searching for all of that. Nothing is certain yet.
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Hector Chris
@hector-chris
If you act like a big company too early (hiring sales teams, setting marketing budgets, scaling infrastructure)... You're building a machine for a market that might not even exist. That’s like building a rocket without knowing if the destination planet is real.
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Hector Chris
@hector-chris
The correct mindset for a startup is this: You're a temporary organization On a mission To search for a repeatable and scalable business model. Not to build, launch, and hope. But to test, learn, and adapt.
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Hector Chris
@hector-chris
One of the biggest startup failures, Webvan, scaled like a big company. $800M raised Mega warehouses built Delivery trucks purchased They assumed the market was ready. It wasn’t. They burned through cash without finding customers first.
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Hector Chris
@hector-chris
In contrast, successful startups like IMVU did it right: Built a Minimum Viable Product (MVP) Talked to customers early Pivoted when their first idea was wrong Iterated constantly based on real feedback They searched before they scaled
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Hector Chris
@hector-chris
So what should you do as a founder? Forget 100-page business plans. Start with hypotheses. Talk to customers. Test and validate everything. Be ready to pivot fast. Search first. Scale later.
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Hector Chris
@hector-chris
Startups aren’t smaller big companies. They’re experiments searching for truth. If you focus on execution before discovery, you’ll execute yourself into failure. Search. Learn. Adapt. That’s the startup path to success.
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