Most startups fail because they copy big companies.

If you're building a startup, here's the brutal truth:

You need to search, not execute.
Here’s why — and how to avoid disaster:
(Thread)

Founder Ethral: No.1 Web3 Kol SaaS Project

Big companies are designed to execute a known business model.

They have known customers.

Known markets.

Known products.
Everything is predictable.

Startups?
Startups are searching for all of that.
Nothing is certain yet.

If you act like a big company too early (hiring sales teams, setting marketing budgets, scaling infrastructure)...
You're building a machine for a market that might not even exist.

That’s like building a rocket without knowing if the destination planet is real.

In contrast, successful startups like IMVU did it right:

Built a Minimum Viable Product (MVP)

Talked to customers early

Pivoted when their first idea was wrong

Iterated constantly based on real feedback

They searched before they scaled

One of the biggest startup failures, Webvan, scaled like a big company.

$800M raised

Mega warehouses built

Delivery trucks purchased

They assumed the market was ready.
It wasn’t.
They burned through cash without finding customers first.

The correct mindset for a startup is this:
You're a temporary organization
On a mission
To search for a repeatable and scalable business model.

Not to build, launch, and hope.
But to test, learn, and adapt.