Hector Chris
@hector-chris
Most startups fail because they copy big companies. If you're building a startup, here's the brutal truth: You need to search, not execute. Here’s why — and how to avoid disaster: (Thread)
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Hector Chris
@hector-chris
Big companies are designed to execute a known business model. They have known customers. Known markets. Known products. Everything is predictable. Startups? Startups are searching for all of that. Nothing is certain yet.
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Hector Chris
@hector-chris
If you act like a big company too early (hiring sales teams, setting marketing budgets, scaling infrastructure)... You're building a machine for a market that might not even exist. That’s like building a rocket without knowing if the destination planet is real.
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Hector Chris
@hector-chris
The correct mindset for a startup is this: You're a temporary organization On a mission To search for a repeatable and scalable business model. Not to build, launch, and hope. But to test, learn, and adapt.
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Hector Chris
@hector-chris
One of the biggest startup failures, Webvan, scaled like a big company. $800M raised Mega warehouses built Delivery trucks purchased They assumed the market was ready. It wasn’t. They burned through cash without finding customers first.
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Hector Chris
@hector-chris
In contrast, successful startups like IMVU did it right: Built a Minimum Viable Product (MVP) Talked to customers early Pivoted when their first idea was wrong Iterated constantly based on real feedback They searched before they scaled
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