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ȷď𝐛𝐛
@jenna
hmmm DayOne seems to be doing okay https://clay.earth/next
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Gregarious
@gregarious
This seems like a weird pairing from the outside.. any idea what the angle is?
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ȷď𝐛𝐛
@jenna
Yeah I thought so too. Affordable way to get into relationship data? For good or ill ofc. 🎭 wdyt?
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Gregarious
@gregarious
Perhaps yeah. Matt's stepped in it for a bit now with the WP Engine stuff and has seemed to indicate a changing commitment - wonder if this is the expansion. Only other thing I can squint at is that the network of content is a source of info for part of what Clay was indexing and maybe this pipelines that.
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ȷď𝐛𝐛
@jenna
Can imagine Matt would like Automattic to be in the news for something other than WPE :/ Their own press release is pretty direct, hadn’t heard they called it their Other Bets division, worth a chuckle: “Joining our Other Bets division alongside the likes of Beeper and Gravatar, we’ll tackle relationship management and messaging to deliver richer, more personalized experiences.” And this is the panopticon that so many want :/ “Clay will be the only intelligent relationship management tool to leverage messaging data at scale and work across multiple channels.”
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Gregarious
@gregarious
Maybe a little more color https://techcrunch.com/2025/06/12/automattic-acquires-relationship-manager-clay-to-add-an-identity-layer-to-online-tools/ Automattic acquires relationship manager Clay to add an identity layer to online tools | TechCrunch
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