Garrett on Farcaster

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jordanᵀᴺ pfp

@jordanisgreen.eth

If "top priority is grow users on the protocol" and the original naming strategy is "extremely confusing for new users", it feels like a swing and a miss to view developer feedback as more important than the advice you could get from people who regularly work on challenges such as: adoption, onboarding, retention, etc. Creating a name that can scale, and a brand that is magnetic isn't some fluffy soft skill. It's work that deserve's to be taken seriously, and skipping that step causes ALL kinds of problems in the future (the problems that the developers are being asked to weigh in on, actually).

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@jordanisgreen.eth

I, for one, have heard from a lot of the people I talk to or interview that web3 feels "really abstract". "Farcast" may have a lot of brand equity from the existing users, but does it mean anything to someone brand new? And how much does that matter? What exactly is it about "Farcast" that people love? Could this be an opportunity to consider what a more open source brand looks like, starting with the name? WDYT Design Cabal?

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@jordanisgreen.eth

@esdotge @clfx.eth @victoctero @chic @nicolaus @fffflood @anacarolina.eth @erica @lambchop @antimofm.eth @web3designer @chsh.eth

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antimo pfp

Maybe contrarian take but I've always been a firm believer that naming doesn't matter. If there are PMF and growth, any name is fine Some names seem to mean something, like idk Red Bull, but it's all rationalised entirely retrospectively. Also important to remember that for the majority of people in the world who don't speak English as a first language, word association isn't as immediate, it's just random sounds Maybe they know, consciously, that Facebook means "face" and "book" but I'm willing to bet their mental image does not include a college facebook nor do they know what it is In this context, a unique name like Farcaster is a plus as it's easy to remember; if you want to go deeper, farcaster portals in the Hyperion novels are as good a metaphor as I've ever seen one (although I didn't love the books lolol) Having said all that, two names are too much, warpcast always felt like a stopgap to me Long live farcaster

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long live farcaster

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