was watching tennis always this popular? 

isn't there 4 of these every year? first time seeing everyone cast about tennis.

Star power in this final was really special

It’s a new era with young stars who have already won majors and they faced off in a final today for the first time 

New generation getting more interested in tennis

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over the past 20 years it has grown for sure

but past 5 years it's not quite obvious to me that the tam is growing vs these new sports you mentioned cannibalizing the big team ball sports

don't recall well but remember hearing about nba having hit growth plateau or something

I’d say that sports tam overall is increasing 

Just look at the growth of the major professional leagues over the last couple decades plus individual sports getting more popular to casual fans (golf, tennis, ufc, f1 if you consider the driver an individual even though it’s a team) 

Globalization and technology have significantly increased sports tam

huh interesting

I wonder if sports tam is increasing or just bleeding out of major ones like soccer, baseball, basketball, etc

F1 and UFC went from ultra niche to almost mainstream in the past few years 

now tennis according to Garrett