Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

Ads get a bad rap, but they work

Most people won’t pay upfront, so attention or data becomes the currency

Incentives just repackage this same trade: “Do this and we’ll reward you”

Whether it’s a token, a badge, or a boost, it’s still buying behavior

Crypto isn’t ad-free, it’s ads rebranded as incentives

As someone who has just started running ads, your ads just have to be so good that you activates peoples’ monkey brain to click through and buy your product 

Then having a good product keeps them coming back for more

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place