You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

B as a developer. The question of what the goal of the airdrop-distribution of tokens, makes the protocol more decentralised, rewards the users for early participation (taking risks at an early stage), and advertising (people will show their airdrops everywhere, which will onboard more users). By default, it is unnecessary, the team can hold all tokens and sell them on the market.