Elon removing headlines is a masterstroke

The headlines are written by a separate team inside news orgs, you can guess why. Every last honest journalist grumbles about this

Concurrently, no one reads the fine print anymore. Only headlines

The death of headlines as the primary vehicle for narrative is great

but it won't make people read more media articles. the goal is obvious - to make people stay on twitter instead of getting to external websites.

silver lining is that they might post their articles on twitter (and pay musk for distribution) and ppl would dig in instead of commenting on headlines alone

Used to build @kiwi | https://macbudkowski.com/

The issue to date is that even without this posts with links had on avg 40% less engagement. It’s almost like a blessing in disguise because a lot of people would still post them in a tweet and complain about engagement. Fb introduced native articles and perhaps twitter will too