Brand3

These are the first 100 brands on @brnd, and consequently, the first brands that registered on Farcaster...

How many can you recognize? 
How many do you think are still around?

BRND

I just created my @brnd podium of today based on an idea…

🥇Unlonely - @unlonely
🥈Bonfire - @bonfire
🥉Sonata - @sonatatips 

In the ecosystem, there are projects and brands that come and go... and today's podium reflects some of those that have already gone and disappeared ... 

In the future, it won't make sense to

BRND DATA
—
From the first brands listed on BRND:
🟨 At least 11 brands have been inactive for over a year.
🟥 23 brands have officially disappeared and ceased operations.

This means that 44% of these early Farcaster projects have disappeared for various reasons. It shows that surviving in this ecosystem is challenging, but there’s still hope since most projects remain solid.

We’ll continue analyzing these aspects with the rest of the onchain brands—there are currently almost 400 on @brnd. It seems this dynamic is also shifting thanks to project app tokens, which bring more momentum and liquidity to help them evolve and grow. We’ll also see how native VC initiatives and other builder incentives perform.

It’s also interesting the idea @victoctero shared the other day, giving $BRND a powerful role in restoring or adding real value to @farcaster and @base.base.eth brands.

Can you imagine bringing one of these disappeared brands back? Which one would you like to revive?

People | Ideas | Brands @brnd FLOC* @floc

base.org | Collects ≤ $5 of creator coins to support artists · Not financial advice wallet.coinbase.com/purchases-disclaimer

Discover, build and sync your farcaster landscape brands
— $BRND

BRND DATA
—
From the first brands listed on BRND:
🟨 At least 11 brands have been inactive for over a year.
🟥 23 brands have officially disappeared and ceased operations.

This means that 44% of these early Farcaster projects have disappeared for various reasons. It shows that surviving in this ecosystem is challenging, but there’s still hope since most projects remain solid.

We’ll continue analyzing these aspects with the rest of the onchain brands—there are currently almost 400 on @brnd. It seems this dynamic is also shifting thanks to project app tokens, which bring more momentum and liquidity to help them evolve and grow. We’ll also see how native VC initiatives and other builder incentives perform.

It’s also interesting the idea @victoctero shared the other day, giving $BRND a powerful role in restoring or adding real value to @farcaster and @base.base.eth brands.

Can you imagine bringing one of these disappeared brands back? Which one would you like to revive?

https://farcaster.xyz/victoctero/0x7a09aaa4

@floc cofounder | @brnd builder | /degen designer | /brand3 strategist

oh i don’t know i thought they essential rugged everyone and their last cast is over a year ago

I saw that the website was still active and left it up, but based on what you said, I should mark it with a red square, right?

44% gone? revive the zombie brands with $brnd magic – my pick: that ghost cat project, lmao, back from the dead like my portfolio after a nap