Design

The amazing adventure of coming up with brand names…

We’re deep into the naming process right now. How do you usually go about it? Any favorite tricks or methods?

Designing /brand3 strategies at /floc | /degen logo creator | nf.td/esdotge

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Just writing down a bunch of words related to the product (~ at least 20 words), than playing around with them. Adding animal names, pieces of random words, preferably trying something that sounds familiar to non-natives as well.

That's what I do

That’s a great idea! Very art focused! But I think it could totally be adapted or serve as inspiration for brand naming too. Getting feedback from different people often leads to unexpected and meaningful ideas, whether it’s for a painting or a brand.

Maybe it's different from when I create a title for a painting, I usually ask several painting observers to look at my work and assess it, then from several I draw conclusions and choose the words that I think are appropriate.

Exactly! 

Our process is actually quite similar. We start with a workshop where we extract key points, insights, and the narrative to build the brand strategy. Then, using that as a guide, we create different themes, and within those themes, we work on word associations until we come up with naming proposals.

Haha, it can be an idea too! I usually try to play word associations, then combine them with the concept or value that I want to raise.

Don’t Eat with the people U won’t starve with 💀🖤

We actually combine our creative process with some AI tools! We’re on the second round of name ideas now. The brand is a new crypto ecosystem and app focused on the Canary Islands.