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@esdotge
The amazing adventure of coming up with brand names… We’re deep into the naming process right now. How do you usually go about it? Any favorite tricks or methods?
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@dexxcuyy.eth
Haha, it can be an idea too! I usually try to play word associations, then combine them with the concept or value that I want to raise.
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@esdotge
Exactly! Our process is actually quite similar. We start with a workshop where we extract key points, insights, and the narrative to build the brand strategy. Then, using that as a guide, we create different themes, and within those themes, we work on word associations until we come up with naming proposals.
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