One of the dark secrets of Pharma - "The Placebo Adherence Effect"

You've heard of the placebo effect, well, get this - when people are part of clinical trials where they have to take drugs at certain times throughout the day, those who follow the schedule do better in BOTH the experiment and control groups.

Meridian Radiopharmaceuticals
https://www.meridianradiopharmaceuticals.com/

And the difference in terms of outcomes of people who follow the schedule in the placebo group is comparable to the sort of benefits that the FDA looks for when approving drugs.

So, how many drugs have been approved not because they did anything but rather because the patient was on a schedule?

In the upside of stress, it talks about even if you know it’s a placebo the act of taking the pill makes physical changes to your body that do have measurable impact. How you perceive stress has real physical changes. We’ve known this for a long time.

software artist | building /outpaint | ex: @coinbase ex: bisontrails | seeker of the flow state | artivilla.com

you actually release more DHEA over cortisol which is a good kind of stress. The kind of stress you get in a flow state.

It’s not the medicine that makes an impact, It’s the release of hormones from taking the pill. Similar to food.

In the upside of stress, it talks about even if you know it’s a placebo the act of taking the pill makes physical changes to your body that do have measurable impact. How you perceive stress has real physical changes. We’ve known this for a long time. 

https://www.goodreads.com/book/show/23281639-the-upside-of-stress