erica
@erica
every human has a finite amount of attention to give every day a like is a reflex. it has the lowest activation energy past scrolling itself. and yet only 5-20% of social media users like content. on speculative platforms, every piece of content offers a financial choice, a calculation. potential cost vs potential gain. a social feed becomes a feed of financial decisions. energy wanes, attention fractures. how many times a day can you weigh the current market cap and try to predict the future attention on each piece of content you see before deciding to buy or scroll to the next? there's a reason social behemoths are all built upon a design hyperoptimized to reduce friction as a ux person, i love experimentation. but what exact hypotheses are we working on here? who are we building for? it’s certainly not the billions of humans effortlessly scrolling instagram and twitter and tossing a like here and there
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links 🏴
@links
Aren’t you building a product that aims to maximize user attention? Thats what VC-backed social products ARE, aren’t they?
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erica
@erica
not at all - our hypothesis that people make the most interesting content rests upon people going out and living. experiencing new things and meeting new people. look at a lot of the content that gets high engagement on warpcast. a good portion of it is about people whether it's photos, something they're passionate about, a goal they're working towards, etc. if everyone stays inside scrolling all day, how does that generate interesting content? how does that bring together people over mutual interests?
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