erica
@erica
every human has a finite amount of attention to give every day a like is a reflex. it has the lowest activation energy past scrolling itself. and yet only 5-20% of social media users like content. on speculative platforms, every piece of content offers a financial choice, a calculation. potential cost vs potential gain. a social feed becomes a feed of financial decisions. energy wanes, attention fractures. how many times a day can you weigh the current market cap and try to predict the future attention on each piece of content you see before deciding to buy or scroll to the next? there's a reason social behemoths are all built upon a design hyperoptimized to reduce friction as a ux person, i love experimentation. but what exact hypotheses are we working on here? who are we building for? it’s certainly not the billions of humans effortlessly scrolling instagram and twitter and tossing a like here and there
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links 🏴
@links
Aren’t you building a product that aims to maximize user attention? Thats what VC-backed social products ARE, aren’t they?
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erica
@erica
another thing to consider is what monetization model the social products have. if they make money through advertisement, then yes - you totally have to maximize user attention to survive. having a financial layer baked into your core product (i.e. blockchain) removes the requirement of going down that revenue path. once your users are the main stakeholders, and not advertisers, things change a lot about how much time you actually need someone to be on your application and how much of their attention you need to survive and grow.
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links 🏴
@links
Haha ok keep at it you’re making me think
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