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Elvi Thio
@elvi
This video hit 1M views on Instagram with 62K interactions (6.2% engagement rate) — 23K shares and 13K saves 😮💨 Some thoughts on why I think it worked: 1. The hook was strong. “From city to beach in 4 hours” grabs attention, especially for locals who didn’t realize it was so close. It’s a hidden gem angle, and it sparks curiosity fast. 2. Concise but comprehensive. In 75 seconds, I walk through the full journey KL airport to beach — incl. immigration, passport handoff, and arrival logistics. 3. Useful AND visual. There weren’t many videos covering this route clearly. This one had steady, easy-to-follow footage, clear steps, and info people could actually use. Would love to hear your thoughts and if you’ve done a how-to style vid that worked, drop it in the comments.
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Rico 🎩
@ricoxy
Must have taken you a lot of time to edit that and fit into 75 seconds
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↑langchain
@langchain
Any earnings from the platform?
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gFam.live (UrbanGladiator)
@gfam
Honestly I think Saves is the big metric here. People found this interesting in the moment... but also interesting to save for later just on case they do a similar trip. I would not be surprised if IG boosts content with a high save percentage.
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Patricia Lee
@patriciaxlee.eth
Love seeing your insights Elvi. Another thing that stood out to me is your accompanying text with the prices. A lot of travel influencers just put out the vibes (creating desire to travel), but you go a step beyond to help with planning (budget). Seeing the stats lately on the BNPL behavior of young travelers, I imagine your transparency with costs is very helpful.
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ted (not lasso)
@ted
whoah! over what time frame? that's awesome! I only have experience on tiktok in terms of metrics and not super familiar with travel content.
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