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Elvi Thio
@elvi
As a content creator, 80% of the time I work with agencies that brands hire to manage paid gigs or collaborations. And by default, I don’t trust agencies. They’re a business — their job is to make the brand happy, hit KPIs, and keep as much of the marketing budget in-house as possible. Which often means they’re not exactly incentivized to advocate for the creator. Here’s what that can look like: 1. Quoting my rate at 2–4x the actual amount to the client, then pocketing the difference 👀 2. Trying to sneak extra deliverables or usage rights into the contract we never discussed 😪 3. Saying “there’s no more budget” until I talk to the client directly and suddenly, there is 🙄 For people not in the creator space, this kind of stuff happens more than you’d think and unless you know what to look for, it’s easy to get underpaid or taken advantage of. 1/2
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Elvi Thio
@elvi
So over time, I’ve gotten more cautious. Now I: • Ask for the campaign brief before pricing anything (more work = more pay) • Clarify every single detail in writing • Read contracts like a hawk, especially for ownership / usage terms • Always, always ask about budget, and I negotiate politely but firmly (with Josh lol) Agencies can be great partners, but they’re not always incentivized to advocate for the creator. So I’ve learned to advocate for myself.
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Haele
@baltobb
I work in ops and content for a youtuber and we just go directly to brands now because the agency nonsense was so bad 🙃
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frdysk
@frdysk
do you use LLMs like chatgpt to help reading contracts?
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