Casey Matt
@case
Did Discord grow DAU with video?
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Casey Matt
@case
https://farcaster.xyz/dwr.eth/0x478c264d > When asking why people aren't inviting their friends to Farcaster, the overwhelming reason is they spend most of their time on TikTok / Instagram / YouTube (no X / Twitter). 1. If those friends spend most of their time on TikTok/IG or YouTube, are they going to find compelling content on Farcaster? IIRC Snapchat Spotlight struggled hard with getting a critical mass of video-content-for-normal-people, huge creator incentives and it still didn't work very well (considering I never hear Spotlight mentioned as a platform in these discussions). Even IG Reels was trash for a long time while they dialed in their algorithm + video content, and they were starting from a much better base. X generally seems like the closest comp, and it's full of garbage reposts from the other platforms (as well as obvious algo bait... Feels like every other month I start seeing people literally dying on video and I have to block a new wave of accounts) 2. Is there even an incentive to invite your friends? - Do you get social clout from [providing value] by getting them on Farcaster? - Is there some novel, desirable form of consumption that they will enjoy? - Or can you do something *with* them on Farcaster that you can't do anywhere else? I don't see clear answers for these, but tbh sports betting seems like a promising direction. It's a good segue from crypto-gamblers -> normie gamblers -> normal people, and has a lot of cool UX opportunity w/ crypto rails 3. I'm curious what niches the "investment" in video is going to target. 4. I have tons of respect what the Farcaster team has built so far. Building a social platform from scratch seems insanely hard and I admire their execution
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Dan Romero
@dwr.eth
1. Monetization is bad on most video networks unless you are Top 1%. So very clear content acquisition advantage for us if we're willing to give up 100% of the take rate. 2. A cross-posted video is fine to start and if the creator starts engaging with audience here then it's great. 3. Our challenge is getting people to even invite in the first place. So if we can help assuage people's fears that there's not enough content for them to be interested, then that's useful. We don't need people to scroll for hours a day -- just enough to get them to use the app enough that they might try mini apps and fund their wallet.
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