The fundamental issue to solve for consumer crypto is consumer demand. 

Demand defined as a combination of both time spent and spend. 

Spend is downstream of time spent. 

Time spent is downstream of interesting.

Without direct spend, the model shifts to attention-as-currency, but that still requires navigating crypto's adoption barriers and depends heavily on third-party monetization

Plausible to have just time spent with no direct spend, but then 1) why deal with current crypto consumer headwind 2) ultimately the spend is indirect from an advertiser.

apps to interact with creators. play, talk, discuss.

What’s interesting?

1. Entertainment — something funny, some gossip, playing a game. A universal but relative for each person. 

2. Learning — something new about a topic you care about

3. Making money — for a lot of people, opportunity to make money by reading / watching something is interesting

Most real world consumer use cases are practically solved. Doesn’t pass the following test:

Solving public goods value capture. | /impact | book.abundance.id

Uber's take rate is about 28% (some estate as high as 40% at times). 50-60% of this is driver insurance & other driver services (not much room to improve here)

the other 40-50% (profit, payment processing, etc) crypto + social can protocolize or eliminate 

do you think drivers & riders prefer to pay a 15% surcharge to a centralized corp, or have much cheaper rides, complete transparency in where the money goes, and have drivers who are owners?

I'd say the latter is significantly better than the existing solution

the key to all this is a social layer where user reputation can be established credibly & transparently (as an alternative to the current centralized model)

you're building this

Most real world consumer use cases are practically solved. Doesn’t pass the following test:

https://danromero.org/significantly-worse-or-non-existent.html

how much time do users spend on the Uber app or the Amazon app?

maybe what we're missing is real world utility

yes must grow top of funnel consumer demand

many people in crypto think this means Demand from people who already interact onchain and that space is just to small unless you are building around a speculation (memecoin) use case.

Well put. Sustainable demand in consumer crypto ultimately hinges on creating products interesting enough to capture time spend naturally follows

I feel like 90% of people in the DeFi space just wanna get a 5% capital efficiency improvements for large funds or smth. None of them seem to optimize for demand that much

Fundamental thing to solve for in any industry is demand, no?

Assuming you mean satisfying the demand and not manufacturing demand that previously didn’t exist*

Make it interesting first. The rest follows like clockwork—on-chain or off.

In summary: how do we get FC more entertaining.

I want more tools, like a way to research someone’s trading history on a specific token

I feel like Dan needs to reframe his “interesting content” mindset. At its core FC needs to serve a purpose. Feeling a part of a community… or feeling like my knowledge of crypto is growing seems more important to me than “oooh interesting content”.

Absolutely spot on.
No amount of incentives or infra will fix a lack of genuine curiosity.
If it’s not interesting, it won’t earn time. And without time, spend never follows.
The real unlock? Make it fun, useful, or meaningful — ideally all three.

Why can’t I use some of the mini apps because of some silly Neynar score?

interesting content and/or actually useful in actually making new friends?