Hannibal Buress talking about opening up Isola in NYC in the old Knitting Factory: “I did a bunch of projections and math before agreeing to open up the spot. It was all completely wrong, but at least I did it.”

He’s a friend of mine and my real estate agent friend slid into his DMs dropping my name and somehow rented him the old knitting factory space. I still haven’t been but I did photograph their liquor board hearing.

The real estate agent is one of my best friends and he was like “hey can you text Hannibal and let him know I’m legit” but it wasn’t until like a year later that Hannibal showed me the DMs and I found out how the whole thing went down.

he told the story about the real estate agent DMing him being the catalyst for the new spot, was cool to hear how it all came about