My first ever ad vs the 9th one I launched (in 3 weeks!). I’ve lowered the spending on the most recent one cuz July 4th weekend, and still need to figure out ROAS, but happy that I’ve reduced my CPC from $3.48-> $1.35 😊😊😊. Incremental change

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make candles that give people love, joy, and delight at humankind.place

Wow, your progress is amazing, cutting CPC so much in just 3 weeks, that's seriously impressive and so motivating to see