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Speakupnw.eth

BRACKY

Today we're starting the roll out of the new Farcaster brand.

We worked with Primary Studio to refresh the brand in late September. We have a new logo, wordmark, typography, colors and brand elements.

Later today, you'll see the new logo on the mobile app and everywhere else over the coming weeks.

what was wrong with the logo

this is weird

"Why did you change your logo and purple? Doesn't seem high priority?"

1. Well, until recently, it wasn't.

2. I "designed" the original logo and purple.

3. It wasn't scaling in our app and design system.

4. We're planning to spend more resources on top of funnel marketing for Farcaster going forward, so it was fina