OG in many ways. If we are in the same city, find me, probably organizing a dinner. 
We all have a soundtrack and share common tracks. 
Speakupnw.eth

BRACKY

Today we're starting the roll out of the new Farcaster brand.

We worked with Primary Studio to refresh the brand in late September. We have a new logo, wordmark, typography, colors and brand elements.

Later today, you'll see the new logo on the mobile app and everywhere else over the coming weeks.

We really enjoyed working with Nick and the team at Primary Studio.

We really enjoyed working with Nick and the team at Primary Studio.

https://www.primary.studio/

Public Figma for new logo https://www.figma.com/design/xUAcFiHUOUwTZ5pENzt3Bx/Public-logo?node-id=0-1&t=wqlvLFvzUiFd4L7n-1

A reminder: I "designed" the original logo and picked the purple.

The attachment to it as a function of time / familiarity / what you associate Farcaster with.

The logo was a modified CC0 stock icon and the purple was terrible to use in product, especially on mobile.

I just want us to have fun | Cofounder @ Resolve (YC) - spatial tech for construction. FC tinkering: @livecaster @harmonybot | Ask me about /f1 /vr /orange-dao

1. We had never done a formal brand exercise.

2. The Frankenstein approach of piecemeal wasn't scaling. Made it harder to design new things.

3. We're rotating a bit more to top of funnel soon and having a cohesive visual identity made sense.

4. We worked with a firm that does a 2-week sprint vs. typical multi month process.

very nice!

what was the trigger for deciding a brand refresh was critical for growth? I really respect your iteration towards finding what works so I'm curious when it became clear branding was a high lmpact item to work on.

f1, plants, colours, open spaces; contributing @gnosis-dao @ethmumbai

yeah we're super happy to with the result and then especially when considering the time requirement. huge ROI

neat job, i wish all rebrands were 2 week sprint

"Why did you change your logo and purple? Doesn't seem high priority?"

1. Well, until recently, it wasn't.

2. I "designed" the original logo and purple.

3. It wasn't scaling in our app and design system.

4. We're planning to spend more resources on top of funnel marketing for Farcaster going forward, so it was fina

Unlearning. Full time product manager. Part time builder/tinkerer on farcaster. Bots: @nftsoffc.

I like the new brand 

but curious, what made you go like we need a new one? how was the old brand holding you back?

metal casting, 3d prints,
AI, robotics and mashups of all of these things.

no, it just works better in app with ui than the original purple

Was the color change to more of a blueish rather than purple shade influenced by base/coinbase logos?

Probably nothing... until it’s something 👀

what was wrong with the logo

this is weird

Really digging the workmark especially. Logo is much more futuristic & transporty.

artist · creative director at @rainbow — /groupies

This is where I am at the moment. I think I need to live with it a bit.

not a fan of the new design, but i do love the new color!

oh shit, idk i was too attached to the old logo

I like the new concepts but it will take some time to acclimate to personally

/salty /fufu
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moment recorder without border
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All i see is a table shaped anvil and FaLcasteL

let's build the digital city of the future

i dig it

feels like tomorrowland 

(magic kingdom reference)