@coachcoale

If a story matters to your leadership—or your brand—don’t start with: “Did I tell you this before?” That’s not humility. That’s insecurity disguised as politeness. Here's what I've learned from friends in branding, like @shira and @esdotge: strong brands repeat themselves. Not because they’re out of ideas—because the idea is worth repeating. Same goes for great leaders. If you want people to remember, act, or change—tell the story. Then tell it again. Just make it count. The question isn’t have I told this before? It’s is this still worth telling? Tell the story.

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