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coachcoale.base.eth
@coachcoale
If a story matters to your leadership—or your brand—don’t start with: “Did I tell you this before?” That’s not humility. That’s insecurity disguised as politeness. Here's what I've learned from friends in branding, like @shira and @esdotge: strong brands repeat themselves. Not because they’re out of ideas—because the idea is worth repeating. Same goes for great leaders. If you want people to remember, act, or change—tell the story. Then tell it again. Just make it count. The question isn’t have I told this before? It’s is this still worth telling? Tell the story.
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S·G 🎩↑🙂
@esdotge
While you were writing this message, I was trying to explain the story behind the Metacartel rebranding. I was trying to sum up more than four months of work and connect this experience across two brands from different eras—both of which have a hat as their logo. I still have a lot to polish in this story, but as you say, brands are stories in motion. That’s why design is such a great vehicle for making these stories entertaining, intriguing, and easy to understand—so they can connect with the audience you have in mind. Let’s keep telling stories… https://farcaster.xyz/esdotge/0xa5250bc2
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