google keynote is the bull case why brand is one of the few moats left for your business 

if it’s this easy for your competitor to catch up on a technical level

then you need to crush them in an area that can’t be replicated: your take on the world. customers gravitate towards thing that emotionally resonate, not a list of features

get to the core of your worldview, and amplify it

design studio helping brands and products from launch to growth

benceivanyi.com

I agree. I also think it’s no use trying to build products in hopes it’s going to scale and change habits, especially with how fast things move. Just get traction and build rep. It’s always been about brand, it’s just way more evident as moats become non existent

Hopefully it’s a good thing