You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

For new token products, you want velocity from economic utility.

User A represents higher-quality user acquisition that supports sustainable tokenomics and long-term product success.​​​​​​​​​​​​​​​​

Token usage also aligns with intended utility, greatest feedback from usage.

User B is later stage when you need liquidity and market participation. Lower LTV, higher ad-spend CAC kinda user.