It is after all part of a flywheel.
People must find a reason to stay here. Brands like to reach good audiences. There is a certain type of audience here, and that audience mix is supposed to grow/change. Eventually, brands will want to be part of videos. Brands like to do support. Brands like ads.
I give you another good example: crisis management. Why did Air India choose X over anything else to communicate during their recent plane disaster? Imagine if they had chosen Threads, or Farcaster?
This is also why I think you see news orgs (brands) bet on networks. And that keeps consumers on said networks, because they get their news bites.
I consider @noiceapp a brand. It is on Farcaster, it has utility, and today it did an airdrop. Imagine Apple on Farcaster, offering an iPhone case to a certain number of qDAU? While I don't personally use cases, they can be useful. Apple example a bit far-fetched today, but let's go with Casetify (Hong Kong based, and the founder is definitely into crypto). Could be useful.
Or the brand that is Bryan Johnson and his Don't Die movement. qDAU getting access to some discounted olive oil? Useful... Heck, Coinbase - today we get to try coinbase wallet/TBD, but what about benefits for Farcaster network participants, maybe a little like what Backpack does for Mad Lads holders? Suddenly the network takes off, since you don't buy an expensive NFT.
So yeah, I think brands on the network are important. I do not want to focus on just crypto brands, I'm thinking all kinds of brands. See the brands that @elvi engages with on Instagram - those are the types that could totally be here. In fact it was @rileybeans at a coffee shop I visit often, touting the importance of Farcaster when the owner happened to have been there. That's a brand that could diversify here too (they are on Instagram and Threads, so far, but imagine qDAU discounts or even loyalty as a miniapp?).
I see brands on the network as very, very, valuable. 5 replies
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When brands show up on a platform, it signals to creators that there’s opportunity here — not just for exposure, but for real partnerships. That’s part of how ecosystems grow.
When I first started posting I was on TikTok only. But I quickly realized most brands were still scouting on Instagram — that’s where their teams live, that’s where they search so I started cross-posting there too, and I saw a real spike in inbound opportunities. Same content, different visibility and audience.
Some brands do understand platform nuances — I’ve had partnerships that asked for TikTok-only or IG-only deliverables. I don’t post on X, but I know creators who’ve been paid just to show up there. So if brands see value in a platform, they’ll spend there. And creators will follow.
That’s why Farcaster has potential. It’s not just a feed, but a network of communities. With channels and miniapps, brands can do more than advertise — they can participate like:
– Cafes dropping loyalty stamps in /coffee
– Skincare brands gifting samples to top posters in /beauty
– Travel brands recasting creators in /travel
If they see the value not just in scale, but in community, they’ll come. And the creators will too. 1 reply
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Brand accounts improve an ecosystem, they build the ecosystem, they give people reasons to stay, they draw in users, and in return, they give huge boost and benefits back to the accounts
Crunchyroll before acquired Funimation, they had an issue with reach, they were on social media but couldn’t do it, what was Funimation doing different?
Funimation was very active on Twitter, Instagram as of that time, using the Demon Slayer community as of then, to give away free screening to the anime, drew people not only to Funimation but to the social media as well. 2 replies
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