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@esdotge
Icebreaker Rebranding — @icebreaker’s brand refresh is defined by its conservative approach: evolving, not reinventing. The brand is carefully updating its visual identity—opting for warmer, more inviting colors and a clearer, more streamlined logo—while preserving the core elements that have made it recognizable and trusted. This step-by-step evolution extends to the digital experience, where improvements are designed to be intuitive and welcoming, ensuring users feel comfortable as the brand transitions. Icebreaker’s commitment to gradual change reflects its respect for its community and its heritage, making every update feel like a natural next step rather than a radical departure.
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Brennen Schlueter
@brennen
Appreciate the love!
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@esdotge
Great job! Looking forward to seeing more and also seeing more projects from Heretic…
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