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https://warpcast.com/~/channel/politics
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Bravo Johnson
@bravojohnson
The gap between Obama’s 2008 simulcast strategy comms and today’s meme-and-livestream environment is as wide as the gap between Bush Sr. Top down broadcast and Obama’s. It’s generational. It’s not just about tone—it’s about the platform itself. A whole generation is listening to creators, not correspondents. West Wing-style messaging—faux elegant, rhetorical, top-down—doesn’t translate into creators 3-minute clips, chaotic livestreams, or algorithm-driven virality. Authenticity isn’t performed; it’s demonstrated through vulnerability, mistakes, real-time reactions. The audience can smell manufactured gormlessness from a mile off.
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Bravo Johnson
@bravojohnson
The platform architecture itself demands different skills. A TikTok creator who can hold attention for three minutes understands pacing, hooks, and emotional beats in ways that would mystify a traditional speechwriter. They know how to layer surface entertainment with deeper commentary—because that’s what survives the algorithm. Mamdani understands that this is just changing their entire relationship with the audience. Instead of delivering messages, they’re creating content that people actually want to consume and share. The power dynamic flips from “here’s what you need to know” to “here’s what’s interesting enough to keep you watching.”
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phil
@phil
gormlessness
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