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Bravo Johnson

@bravojohnson

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Sure — but “morally” is doing a lot of lifting here. You’re framing media as a kind of moral shepherd, and the audience as sheep needing to be steered. That’s a top-down, almost sermon-like view of what art or communication is for. But media isn’t a one-way channel for delivering moral upgrades; it’s a space of negotiation, ambiguity, and mutual curiosity. In a decentralized landscape, authority isn’t supposed to be granted by default. There’s no pulpit, no captive audience. Refusing to meet the world halfway in this context risks not steering anyone anywhere — it just makes you inaudible. And again, morally is doing a lot of lifting. In decentralized media, “morally better” is not a fixed north star — it’s a contested terrain. If you’re not engaging in that messiness, in the polyphony of perspectives, you’re not guiding; you’re just broadcasting into the void and calling it a mission.
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It’s like you’re building a LinkedIn masked as social media optimizing for professional signaling and network effects that ultimately serve capital allocation. The social media layer provides the ideological cover—all the discourse about decentralization, censorship resistance, community ownership. But the underlying architecture is designed to optimize for the same outcomes as LinkedIn: sorting people into hierarchies based on their access to capital, their ability to perform the right signals, and their willingness to advance narratives that serve existing power structures. The “social” part becomes a way to gamify compliance. Instead of explicitly asking people to conform to institutional expectations, you create a system where the highest status rewards naturally flow to those who advance institution-friendly narratives while maintaining the appearance of grassroots authenticity.
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From what I observe, most of Web3 leans anti-war in principle, but that ethos stays submerged because the space is heavily reliant on centralized capital—much of it Silicon Valley-based—which tends to be pro-interventionist, NRX-adjacent, and larping as guardians of “Western Civilization.” That alignment trickles down. Farcaster, for example, has major early backing from a16z, and one of its cofounders came out of Coinbase—the same Coinbase that just sponsored Trump’s military parade. That’s not a neutral backdrop; it’s a clear ideological signal. In that environment, openly anti-war stances carry reputational and financial risks. Most developers and founders stay quiet. The exceptions are usually theory-heavy adjacent communities—crypto-anarchists, regen weirdos, or degen enclaves—that raised neutral or ideologically unentangled capital and can afford to speak more freely.
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The deeper issue: LLMs were conceived in the ZIRP era, designed for an economy of cheap capital and captive audiences – conditions now gone, especially in media. Companies spent that easy money flooding us with algorithmic slop, mistaking cheap capital for a license to brute-force culture. Now capital is expensive and audiences have left. Better execution won't fix this. The core problem was architected assuming infinite runway and tolerant audiences. The entire system is fundamentally flawed for today's reality. The irony is perfect: execs are not being replaced because AI is superior, but because the conditions that sustained them—ZIRP economics and a docile audience—have collapsed. AI isn’t the threat. The end of cheap capital is. And AI can’t fix that. The real problem isn’t cost—it’s quality and retention.
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