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Bravo Johnson
@bravojohnson
The gap between Obama’s 2008 simulcast strategy comms and today’s meme-and-livestream environment is as wide as the gap between Bush Sr. Top down broadcast and Obama’s. It’s generational. It’s not just about tone—it’s about the platform itself. A whole generation is listening to creators, not correspondents. West Wing-style messaging—faux elegant, rhetorical, top-down—doesn’t translate into creators 3-minute clips, chaotic livestreams, or algorithm-driven virality. Authenticity isn’t performed; it’s demonstrated through vulnerability, mistakes, real-time reactions. The audience can smell manufactured gormlessness from a mile off.
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phil
@phil
gormlessness
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Thomas
@aviationdoctor.eth
I always learn a couple of things from @bravojohnson’s casts, and new vocabulary is usually one of them
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