Ironic that the success of embedded crypto wallets has been driven by new apps pursuing the same set of cryptonative users (at the expense of more traditional crypto apps and wallets) vs. meaningfully onboarding the next wave.

That's not to say it won't happen, especially with the coming stablecoin fintech era.

But if you told me in 2020, most new wallets being created were email-based auth, I would have assumed we had finally reached the onboarding the masses stage. Not yet.

You can sign up using email but funding that wallet is a whole new puzzle

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Which is usually one step more than funding your own wallet