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Dark Side
@amoreynis
You should not be remembered. You should be paid. 1. One popular guru wrote here that the best way to build a business is "first the audience, then the brand, then the community, and only then the product." And this is a typical recipe for success for clowns 🤡 Who can earn a lot. But it is very difficult and relatively short-lived. 2. Firstly, a business built on an audience works as long as you continue to entertain them. And "all evening in the arena" is not as easy as it seems. 3. Secondly, people come to the circus to have fun. Therefore, the percentage of conversion into the purchase of the product will be small. And the retention rate of those who bought it purely out of curiosity or love for the clown will be even smaller.
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Dark Side
@amoreynis
4. Therefore, thirdly, you will quickly understand that it is much more profitable to sell tickets to the show than to make money on product sales. If you even get to it, counting the receipts for tickets. And even if you do get there, it will be so-so, because it will not become your only priority. 5. And fourthly, popularity is something that sooner or later passes. And the money will go with it. Because a so-so product without circus support will quickly deflate. 6. Therefore, Paul Graham's advice looks much more profitable in the long term - "do non-scalable things to help someone earn money."
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Dark Side
@amoreynis
7. First, you help a small number of people, doing most things with your own hands. Then a larger number - doing less with your own hands, but automating and delegating more. Then more and more ... Until you start helping a lot of people - without doing a damn thing yourself 🚀 8. And this is much more pleasant than sitting forgotten by everyone and looking at old posters with yourself in the leading role. Because you should not be remembered. You should be paid 😉 9. The audience, brand and community are conditional mold that should grow around the product. But the product cannot be a mold that has grown!
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