Founders

You should not be remembered. You should be paid.

1. One popular guru wrote here that the best way to build a business is "first the audience, then the brand, then the community, and only then the product." And this is a typical recipe for success for clowns 🤡 Who can earn a lot. But it is very difficult and relatively short-lived.

2. Firstly, a business built on an audience works as long as you continue to entertain them. And "all evening in the arena" is not as easy as it seems.

3. Secondly, people come to the circus to have fun. Therefore, the percentage of conversion into the purchase of the product will be small. And the retention rate of those who bought it purely out of curiosity or love for the clown will be even smaller.