Dark Side (amoreynis)

The smartest employees are sent to the digital basement... so they can cross-pollinate each other 🤣 1. Shopify founder Tobi Lütke dropped out of school at 16 and began working as an apprentice programmer in the basement of an IT company. He served them coffee and watched them work... until their skills naturally "seeped" into his brain. Or maybe he absorbed them like a sponge 😉 2. Now Tobi has decided to repeat the same thing—but for all of Shopify and at a new level of technological development. To achieve this, he created an AI agent called River—which, unlike other AI agents, cannot act as a personal AI assistant 😮 Because it lives only in Slack channels open within the company. 3. Every employee can create their own channel and/or join other channels. And this led to an unexpected consequence: employees began learning more and more from each other... by observing how others were trying to solve their problems using AI. 4. In fact, it's not even clear who they learn from more—people or AI. But that's not really important 😉 What's important is that each such channel has become a "basement"—where the company's employees learn new things by observing the challenges other employees face and how they solve them. 5. Moreover, they observe not "victory reports" but the process 🎯 After all, an apprentice can't learn anything by seeing only the finished product of a master's work. They must learn by observing the process of its creation—the stages, the mistakes, and the insights. 6. As a result, Toby's entire company has become a system of basements—in which each employee acts as both a master and an apprentice. They learn something from him, and they learn something from others. And this "peer learning" began to become part of the corporate culture—not a process imposed from above. 7. But the coolest thing is that without AI, this process wouldn't have happened. Because for it to happen, there needed to be people whose thinking and development processes could be observed. 👀 8. But now, smart people have already begun to think and develop with the help of AI. The only thing left to do is stop hiding it from other smart employees who are ready to learn. 😮

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Imagine you're not a founder... but a corporate raider! Then everything will work out 😉 1. In 2025, Shopify's revenue grew by 30% to $11.56 billion. 📈 The founder was asked, "How do you manage to find ways to grow at this level?" The answer was unexpected. 2. "I imagine myself as a corporate raider! Like, Shopify went bankrupt, I bought it, and now I'm sitting here thinking... that its previous leaders were idiots, and therefore I need to rebuild everything from scratch." 😮 3. Well, yeah, that's a good idea! After all, founders definitely need to continue and build on what's already there. And the raiders have complete freedom to do whatever they see fit 😉 4. So, the premise is this: your startup went bankrupt, you bought it, and now you need to rebuild everything. Where do you start with this rebuilding?

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Now we need to look for... what people DON'T use! 1. The greatest thing in the world is "latent demand"! When people use something too rarely—because it's expensive or complicated. But when a startup appears that makes it simple and accessible—it takes off like a cork from a bottle 🚀 2. For example, Uber—which made taxis a common way to get around the city. Airbnb—which made short-term apartment rentals a common way to live in a strange city. Or Apple—whose iPhone introduced a billion people without computers to software and the internet. 3. The thing is, while there were many such examples before... not very many 😉 And now there will be a really, really large number of them 😮 4. Because AI has emerged—it can make almost anything simple and cheap! 5. Therefore, the most important way to find ideas now is not to fabricate AI use cases out of thin air, or to try to simplify and cheapen what everyone already uses. Instead, look for "latent demand" that hasn't been fully satisfied so far. 🎯 6. Find that demand, and your audience will grow by leaps and bounds. 📈 So now you need to look not at what people use... but at what they don't use. 🤣

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Heroes move in a letter Г pattern 1. I accidentally overheard yesterday that Spielberg's directorial talent allegedly lies in the fact that he always structures his scenes according to the principle of the letter Г. For example, the hero first approaches and then turns left. Or first walks along the frame and then turns and moves away. In other words, Spielberg's hero always moves in a letter Г pattern, like a knight in chess 😉 2. It's amusing that the process of delegation should be structured in a similar way if you want to turn an employee into a hero 🦸🏻‍♂️ 3. After all, at first, you assign them tasks they know how to do - which can be considered a step to the side. But after that, you need to catch the right moment to push them to do something they've never done before - and this should become a step up.

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The cost of attracting a customer should not be reduced, but increased! 1. Oddly enough, startups that try to reduce the cost of attracting a customer to fit into their small profit margin are doomed. 2. Because only those startups whose business models allow them to pay the highest possible customer acquisition prices will survive. And there are two reasons for this. 3. First, any clever and cheap way to attract customers will inevitably be copied. After which competitors will flood in, and the cost of such advertising will begin to rise sharply. 4. Second, the one who sets the highest prices for their advertising will be able to push all competitors out of this channel. Or ruin them if they risk paying the same money. 5. So, if you are upset by the high acquisition prices in your topic, do not look for ways to reduce them. It is better to calculate your business model so that you can pay 1.5-2 times more for attracting customers! 6. And then you will simply wipe out all your competitors from this market 😉

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The Unnatural Secret to Creating AI Startups 1. “I need an AI that will wash the dishes and do the laundry for me. I don't need an AI that will write and draw instead of me, so that I can spend the freed-up time washing dishes and doing laundry.” I came across this very accurate comment from a creative professional on Twitter. 2. This simple phrase provides a good direction for brainstorming AI startup ideas. Don’t try to create AI that will do something important for the person! AI should take on unimportant tasks—the routine and secondary things that people don’t like to do but have to. 3. Therefore, the goal of surveys with potential customers is to divide everything they do into two groups: what they enjoy doing and what they don’t. We don’t touch what they enjoy. But what they don’t enjoy—we replace with our AI machines and sell them the solution. 4. That’s essentially the whole secret to creating in-demand AI startups. 😉

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You need to optimize for fans, not unsubscribers! 1. Newsletters remain one of the most effective marketing tools in terms of cost-effectiveness. So it's understandable that everyone is trying to improve them. But more often than not, it's in the wrong direction 😉 2. Most marketers are trying to increase open rates and reduce unsubscribe rates. Therefore, they try to attract people who aren't currently interested in their newsletters. Basically, they optimize for "unsubscribers." 3. Although it's better to optimize for "fans"—those who already read and buy from your newsletters. Because it's much easier to increase interest than to create it! 🎯 Have you ever tried to make a girl fall in love with you when she's indifferent? Or to bring a girl who's already paying attention to you to bed or to the altar? That's exactly it 😉 4. So, if someone has opened and purchased something at least once, it means you've already hooked them with something. Now all you have to do is figure out how 🤔 5. And once you've figured that out, first start reinforcing it and repeating it so they open and buy more often. And then figure out where to find other people like this person so you can use the same approaches, hooks, and tricks on them. 6. And this applies not just to emails, but to any advertising. And not just to advertising, but to the product as well! Which also needs to be optimized not for those who stop using it, but for those who continue to use it! 7. Can you clearly identify the characteristics that distinguish your fans from unsubscribers? If so, then you have a ready-made marketing strategy in hand—which just needs to be turned into a plan of specific tactical actions 🚀

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