Dark Side (amoreynis)

You need to show your people THEIR goal, not YOURS! 1. At the very beginning, the most important thing for a founder is to assemble a small team of key people on whom the future of their startup depends. However, 99% of startups are small and unknown, so they can't hire big, well-known people with existing competencies 😉 This means they need to be nurtured and trained. But how do you do this correctly? 2. I saw a good idea about this from one founder. Key people need to be shown the goal. And then help them achieve it. But there's one important point here that most founders can't grasp 🤔 3. These people need to be shown THEIR goal, not YOURS 😱 4. Accordingly, the most important question when searching for a key team member is to first find out what their goal is for the next 3-5 years. Then, determine whether they can achieve it with your help—and convince them of their feasibility. 5. It's clear that the goal of "working peacefully and earning a good living" isn't really a goal—which eliminates 99% of candidates. However, it's also clear that if you have the same goal, you don't have a goal either 😉 And then employees won't join you. Even if you've formulated this goal in founder terms—like "creating a billion-dollar company" 🤣 6. So, the first and foremost task of a startup founder is to find a worthy goal for themselves. To do this, you should only develop your startup in a topic that's truly interesting to you. And one that's also promising enough to allow for a good goal to emerge. 7. In short, how can you articulate what your startup intends to do in terms of a truly worthy goal?

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A good founder is more like a doctor than a pharmacist! 1. One founder shared how he turned a potential $50,000 deal into an actual $500,000 deal. Because he sold the client not what they asked for, but what they actually needed 😉 2. Client: "We need a sales coaching solution." At this point, most startups start pitching a coaching platform to the client. However, the guy asked the next question: "What are your salespeople missing?" 3. Client: "We need them to sell more aggressively." Guy: "Why are you worried about that now?" 4. Client: "Because the deal negotiation process has started dragging on for up to nine months." Guy: "Why is this becoming critical now?" 5. Client: "Because our revenue growth rate has slowed." If it's like that, we'll have to raise another round of investment at a lower valuation than before. And we'll lose millions of dollars on that!" 🥵 6. And then the guy realized that the client really needed a solution that would somehow maintain the startup's valuation at least at the same level. And he came up with just that! 7. True, it cost the client $500,000 💰 Instead of $50,000—that's how much a sales coaching platform would cost. 8. So, problems that lie on the surface are usually the cheapest. Because everyone sees them, and everyone offers solutions. So, to make real money, you need to dig deeper 🪏 9. It's practically the same as in medicine. When most people first go to the pharmacy to buy some inexpensive ointment, pill, or mixture to relieve symptoms. Although a normal doctor will always find something after examining him that will require much more expensive treatment 🤣

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Do business like Elon Musk! One guy came up with several prompts that help him see his business development options through Elon Musk's eyes. 1. What are the most fundamental elements of the current problem? 2. How can I solve the problem from scratch, removing all the assumptions I've already made? 3. What if I removed everything "the way things are"? 4. What if cost weren't an obstacle? 5. If I wanted to remove 90% of what I was planning to do, what would I keep? 6. What's truly impossible, and what only seems impossible? 7. How can I do it 10 times faster? 8. What about 1,000 or 1,000,000 times faster? 9. What could be the biggest reason for failure? 10. What would show that a breakthrough has occurred, even if it's minimal? 11. If I were to start digging into the same topic again, what would I do instead of what I'm already doing? Here are examples of all the guy's prompts and what they returned in his case: https://x.com/aigleeson/status/1994035862372536811

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The Unnatural Secret to Creating AI Startups 1. “I need an AI that will wash the dishes and do the laundry for me. I don't need an AI that will write and draw instead of me, so that I can spend the freed-up time washing dishes and doing laundry.” I came across this very accurate comment from a creative professional on Twitter. 2. This simple phrase provides a good direction for brainstorming AI startup ideas. Don’t try to create AI that will do something important for the person! AI should take on unimportant tasks—the routine and secondary things that people don’t like to do but have to. 3. Therefore, the goal of surveys with potential customers is to divide everything they do into two groups: what they enjoy doing and what they don’t. We don’t touch what they enjoy. But what they don’t enjoy—we replace with our AI machines and sell them the solution. 4. That’s essentially the whole secret to creating in-demand AI startups. 😉

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Heroes move in a letter Г pattern 1. I accidentally overheard yesterday that Spielberg's directorial talent allegedly lies in the fact that he always structures his scenes according to the principle of the letter Г. For example, the hero first approaches and then turns left. Or first walks along the frame and then turns and moves away. In other words, Spielberg's hero always moves in a letter Г pattern, like a knight in chess 😉 2. It's amusing that the process of delegation should be structured in a similar way if you want to turn an employee into a hero 🦸🏻‍♂️ 3. After all, at first, you assign them tasks they know how to do - which can be considered a step to the side. But after that, you need to catch the right moment to push them to do something they've never done before - and this should become a step up.

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The cost of attracting a customer should not be reduced, but increased! 1. Oddly enough, startups that try to reduce the cost of attracting a customer to fit into their small profit margin are doomed. 2. Because only those startups whose business models allow them to pay the highest possible customer acquisition prices will survive. And there are two reasons for this. 3. First, any clever and cheap way to attract customers will inevitably be copied. After which competitors will flood in, and the cost of such advertising will begin to rise sharply. 4. Second, the one who sets the highest prices for their advertising will be able to push all competitors out of this channel. Or ruin them if they risk paying the same money. 5. So, if you are upset by the high acquisition prices in your topic, do not look for ways to reduce them. It is better to calculate your business model so that you can pay 1.5-2 times more for attracting customers! 6. And then you will simply wipe out all your competitors from this market 😉

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