Dark Side (amoreynis)

1. Asking yourself, "How do we scale?" is a pointless waste of brainpower. Because "scaling" as such doesn't actually exist 😮 Instead, there are two other goals—ones that are actually worth thinking about! 2. Let me remind you: scaling isn't just growing by "a certain percentage." It’s about growing by orders of magnitude—hundreds or thousands of times over 📈 And once you reach a certain level, you simply can't make that kind of leap with basic tactics like new features or more efficient advertising. 3. So, the conversation shouldn't be about product-level solutions, but rather solutions at the level of the entire market you're targeting. And that market scenario can only be one of two things. 4. Option one: snatch a significant share of an already large market from current players. So, two questions to consider: 1) "Which category of players can we take customers from?" and 2) "How?" Then, go ahead and try to pry those customers away 😉

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1. Elon Musk became the richest person in the world thanks to just one principle. As he puts it, his life changed once he grasped it. Admittedly, it didn’t make his life any easier—quite the opposite, things got more complicated 🥵 But the results were worth it ✌️ 2. The essence of the principle is this: don’t dream up products based solely on what you can currently do or what skills you already possess. After all, plenty of other people can do those same things 😉 3. Instead, it’s better to work backward—visualize the ideal version of what you want to create. Even if it goes beyond your current capabilities or what others believe is possible. After all, that’s exactly how Tesla and SpaceX got started 🚀 4. Back then, no one believed electric cars could ever be anything more than a novelty toy. Or that a private company would launch rockets and satellites en masse—aiming to create low-cost satellite internet and space-based data centers, and eventually colonize Mars.

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What does it take to create a "sticky" product? Products that people get hooked on always revolve around results—but in completely different ways 😉 They either: 1. Deliver actual results. Note: we aren't talking about the product's own output, but the results gained by the people using it! Obvious examples include new clients, revenue, or cost savings. 2. Provide the illusion of results. In other words, they offer "toy" results rather than real ones. The key here is that "toy" results are much easier to achieve than real ones—so people easily fall for them. Examples: likes, followers, or game points. 3. Offer a way to forget about the lack of results. Examples: booze, TV series, TikTok. You can't get hooked on anything else—you can only force yourself to do it. And no one can keep that up for long 🤣 So, which type should your product fall into? And what is it missing to fully fit that category?

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To hell with your flaws. What's important is something else! 1. Peter Thiel once said that Steve Jobs became successful not because he was a huge asshole, but in spite of it 🤣 Which is a very useful conclusion. 2. All memoirs about Jobs say he loved to yell at employees, was arrogant, and was a completely terrible manager. 3. However, he came up with such brilliant ideas that they not only compensated for, but far outweighed these shortcomings. 4. Every person is made up of strengths and weaknesses. Therefore, the key question is not how strong your weaknesses are, but how much your strengths outweigh them! ✌️

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