unsurprisingly, moments after we published, something clicked for me that isn't quite right in this piece

it's not about teams that _are respected_, it's about teams that _we respect_. No doubt there is a high correlation between the two, but the distinction is very important! I wouldn't say this drastically alters the rest of the essay, but it does ripple through it in a non-trivial way

Some thoughts on go-to-market.

The earliest customers of a new product become a signal about the founders and the company.

Your earliest customers probably come from your personal network. Excellent peers = pretty safe bet that you are excellent too.

When Teams entered private beta, we sought out potential users whose taste and judgment are respected in the ecosystem. The companies that others watch and follow. (Not necessarily famous!)

This is especially important because the better your early users' feedback is, the better https://t.co/b8LPcWxwtd

Splits

unsurprisingly, moments after we published, something clicked for me that isn't quite right in this piece

it's not about teams that _are respected_, it's about teams that _we respect_. No doubt there is a high correlation between the two, but the distinction is very important! I wouldn't say this drastically alters the rest of the essay, but it does ripple through it in a non-trivial way

https://x.com/0xSplits/status/1943408109076263039

lesson in here - ship early and often. if we wait until it's perfect it'll never ship.

strong upgrade to the piece.

brb need to print this and send it to my legal department haha

Just make it exist first, you can make it good later