Brennen Schlueter pfp

Brennen Schlueter

@brennen

177 Following
1064 Followers
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
What’s this style called with the tracking boxes?
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Brennen Schlueter
@brennen
Just found out about Dr. Gunther Kletetschka's theory suggesting that time is a three-dimensional fabric rather than a linear progression. "Kletetschka’s proposal treats time itself as a three‑dimensional fabric. In doing so it offers elegant geometric answers to several long‑nagging questions of fundamental physics and posts a scoreboard of measurable predictions between 2025 – 2035. If even a subset of those predictions lands, the door opens to temporal engineering—technologies that manipulate orientation, phase and momentum in the new temporal directions. That could eventually redefine precision metrology, energy storage, particle control and perhaps propulsion. Until the data arrive, the theory is an ambitious but testable blueprint rather than settled science."
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Got into the Palm Springs Surf Club pool this morning
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Brennen Schlueter
@brennen
I rewatched Taxi Driver last night and realized why De Niro appears in The Joker.
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Brennen Schlueter
@brennen
My drafts folder looks like the island of misfit toys.
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Brennen Schlueter
@brennen
crazy how a full tank of gas makes your car faster
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Brennen Schlueter
@brennen
1. paintball referee 2. CVS cashier 3. Lifeguard 4. door guy at bar 5. founder StrapAds- (free custom wristbands for bars with ads on them inspired by my door guy job) 6. founder AR App 7. Moroch intern 8. Wieden + Kennedy interactive strategist 9. Richards Group Digital strategist 10. Laundry service Senior strategist 11. Chiat/Day Senior Strategist 12. Laundry Service Director of strategy 13. web3 consultant 14. RabbitHole 15. Aleo 16. Heretic
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Brennen Schlueter
@brennen
Bro Digest
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Brennen Schlueter
@brennen
no one is safe on the blue app
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Brennen Schlueter
@brennen
Spotify is breaking. Also, when I want to “start a radio” I want to explore similar songs. Not just songs I know. https://preview.redd.it/the-same-30-songs-everytime-v0-3gyj020fx12e1.jpeg?auto=webp&s=30d803ca7245cd48d37c8a62d396ecbe24bd5ad1
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Launching a rebrand takes courage. You have to look in the mirror in all the dark corners of how you see yourself as a brand. Your strengths. Weaknesses. Define your vision of who you want to be. The mission you want people to join you on. It’s not a logo, or a color palette, or a slogan, it’s a rethink of the way you communicate your company to come to an agreement with your customers. Shoutout to @j4ck.eth @web3pm @esteez.eth and the rest of the IB team for trusting us to help them define and take this courageous next step.
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Brennen Schlueter
@brennen
This is a fun concept. A Veo 3 generated mockumentary called “The Prompt Floor”, a behind the scenes look at how AI videos get made from the inside.
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Brennen Schlueter
@brennen
Stripe buying Privy is blowing my mind
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Brennen Schlueter
@brennen
I'm noticing a pattern between winners and laggards lately. Companies that thrive build products that refuse to stay in their expected lanes while the rest make the same thing, slightly better. Netflix streams movies but also shapes culture and creates empires. TikTok does social media but reshapes music, commerce, and how we pay attention. Airbnb is going beyond rentals into an experience destination. Dimensional products that cross categories compound strength while single-purpose ones get commoditized. I've worked with companies that have breakthrough product visions and seen them get killed by internal systems that strangle them. It happens all the time. The products that will dominate are being built by teams that ignore category boundaries entirely.
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Brennen Schlueter
@brennen
Light a candle and drop this on. Loaded Honey: Side project of two Jungle members https://open.spotify.com/album/6opNybHCZ3HMLtbp8crFAa?si=hFCw5EBZTQagrvWU-il3dw
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Brennen Schlueter
@brennen
"Meanwhile, Atari’s humble 8-bit engine just did its thing," the engineer noted. "No language model. No flash. Just brute-force board evaluation and 1977 stubbornness." https://futurism.com/atari-beats-chatgpt-chess
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Brennen Schlueter
@brennen
While AI can automate most creative tasks through advanced pattern matching, Apple's research confirms that truly disruptive, novel ideas still require human creativity, and we should reinvest the time AI saves us back into nurturing this uniquely human superpower rather than devaluing it.
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
2020 - learn to earn 2021 - play to earn 2025 - engage to pay
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