Brennen Schlueter pfp

Brennen Schlueter

@brennen

181 Following
1078 Followers
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46
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Brennen Schlueter
@brennen
Another thing eh?
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Brennen Schlueter
@brennen
“Remember that you must behave as at a banquet. Is anything brought round to you? Put out your hand, and take a moderate share. Does it pass you? Do not stop it. Is it not come yet? Do not yearn in desire towards it, but wait till it reaches you. Do this, and you will some time or other be worthy to feast with the gods.” https://medium.com/@michaelmcgill_29045/the-stoic-banquet-of-life-559260c66a7f
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
How to be the best marketer you can be: Be curious about the world around you Be empathetic to the person you’re trying to speak with Be courageous to do things others aren’t Do this and you’ll succeed.
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@brennen
LMCTFY let me ChatGPT that for you
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@brennen
More data strengthening my belief of long term brand building: Dr. Grace Kite's research reveals that external market factors like weather, economy, and competitor activity drive 70% of ROAS fluctuations. Your tiny optimizations arent even noticed. Wasted time. -Invest in econometrics over last-click attribution -Focus on broad reach, high-quality media -Optimize for long-term profit, not short-term ROAS -Stop daily dashboard obsession
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Brennen Schlueter
@brennen
what happens when quantum gets involved?
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Brennen Schlueter
@brennen
This has got to be my favorite research paper title ever: "Cool people." Cool and good are not the same, and the world seems to agree via Tyler Cowen ft. Pezzuti et al. https://psycnet.apa.org/record/2026-30402-001
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Brennen Schlueter
@brennen
Art feels cultural, but a lot of it is biology via Barry Goldman ft. Denis Dutton's The Art Instinct
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@brennen
Oh hell yeah
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@brennen
Nature is healing
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Brennen Schlueter
@brennen
Texas for the 4th recap
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@brennen
Really surprised to see this channel so quiet on FC.
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Brennen Schlueter
@brennen
ur kidding me
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@brennen
https://farcaster.xyz/raihan/0x79c637f9
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Brennen Schlueter
@brennen
Seeing a lot of highly talented people looking for work that shouldn’t be looking for work.
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Brennen Schlueter
@brennen
What’s this style called with the tracking boxes?
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@brennen
Just found out about Dr. Gunther Kletetschka's theory suggesting that time is a three-dimensional fabric rather than a linear progression. "Kletetschka’s proposal treats time itself as a three‑dimensional fabric. In doing so it offers elegant geometric answers to several long‑nagging questions of fundamental physics and posts a scoreboard of measurable predictions between 2025 – 2035. If even a subset of those predictions lands, the door opens to temporal engineering—technologies that manipulate orientation, phase and momentum in the new temporal directions. That could eventually redefine precision metrology, energy storage, particle control and perhaps propulsion. Until the data arrive, the theory is an ambitious but testable blueprint rather than settled science."
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Brennen Schlueter
@brennen
Got into the Palm Springs Surf Club pool this morning
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@brennen
I rewatched Taxi Driver last night and realized why De Niro appears in The Joker.
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