Brennen Schlueter pfp

Brennen Schlueter

@brennen

168 Following
1187 Followers
Brennen Schlueter pfp
Brennen Schlueter
@brennen
Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46
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Brennen Schlueter
@brennen
Got the boy back where he belongs
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Brennen Schlueter
@brennen
today
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Brennen Schlueter
@brennen
Twitter just had a top 5 day. What are some top farcaster days?
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Brennen Schlueter
@brennen
What’s something we do/consume/ are exposed to that will be banned in the future?
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Brennen Schlueter
@brennen
Bro wanting to go AFK
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Brennen Schlueter
@brennen
Developing your creative voice from Jason Bagley, who was my creative director at Wieden + Kennedy.
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Brennen Schlueter
@brennen
note to self: go shorter Sentence lengths have decreased because we dummer
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Brennen Schlueter
@brennen
What i love about building brands is the overlap between human psychology, culture, creativity, and how to connect with people in stronger ways in the stories we tell each other.
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Brennen Schlueter
@brennen
Art is how adults play, and playing is how we grow; it’s how we process emotion, explore truth through feeling (not function), and make sense of the world. So art is essential, not optional via Max Watman ft. Brian Eno and Bette Adriaanse https://www.wsj.com/arts-culture/books/what-art-does-review-brian-enos-mind-at-play-219007db
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Brennen Schlueter
@brennen
Just read Nick Asbury's latest on brand purpose. A few thoughts: 1. Corporate authenticity IS possible, but only when brands accept they're not for everyone. Real purpose means focusing on specific people and problems, which alienates others. Brands chasing universal appeal struggle most. 2. Not every company should try to save the world. Some have clear societal benefits. Others support causes founders care about. But jumping on trending issues? Hollow. 3. the real trap: making social responsibility marketing's job instead of the company's. Purpose should flow FROM what you do, not BE what you claim. 4. On younger consumers expecting social stances: just because they expect it doesn't mean every brand should deliver. Sometimes the most authentic thing is focusing on making an excellent product. The strongest brands picked their lane early and let actions speak louder than purpose statements. https://nickasbury.substack.com/p/stengel-and-a-strange-purpose-autopsy
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Brennen Schlueter
@brennen
I like this line from arc’teryx “Worn when it counts” = highly technical aspirational lifestyle brand. When I was working on Jordan brand we would do the same thing: lean on the heritage of performance to create stronger cultural connection to lifestyle shoppers. Sometimes the best way to connect with an audience isn’t the most direct message. Arc’teryx doing a lifestyle campaign showing it worn on the streets wouldn’t be as effective. People already see others wearing it as a status symbol on the streets.
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Brennen Schlueter
@brennen
If any untz-ers are in san diego Saturday. Come through.
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Brennen Schlueter
@brennen
This is good
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Brennen Schlueter
@brennen
“Wastin' away again in Farcasterville”
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Brennen Schlueter
@brennen
"my partner and I saw you experimenting onchain from across the bar"
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Brennen Schlueter
@brennen
Ratifying @procoin governance 🐀
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Brennen Schlueter
@brennen
Free idea: light up arches all over the world in farcaster purple. More expensive: do projection mapping.
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Brennen Schlueter
@brennen
Free idea for Farcaster: rent a billboard during a major conference (or if youre feeling confident anytime) showing how much money has been distributed on Farcaster. Most people are here because they see it as an opportunity to earn, lean into it.
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Brennen Schlueter
@brennen
bitch2earn
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