Brennen Schlueter pfp

Brennen Schlueter

@brennen

181 Following
1078 Followers


Brennen Schlueter pfp
Brennen Schlueter
@brennen
Please allow me to reintroduce myself, my name is Brennen. I founded and run a creative marketing studio called Heretic but I’ve been building brands for 15 years in and out of web3. I started my career working at Wieden + Kennedy building global campaigns for Nike, Kraft, Chrysler, Dodge Then I built the first digital strategies for Chick fil a, Home Depot, AAA. I launched the Jordan Brand’s social strategy, and grew the agency from 30 to 700+ globally working on Nike, Orbitz, House of Hoops + I built Robinhoods brand and content management strategy pre-ipo. I brought Amazon Music and Amazon Luna to market. Then in 2020, I left agency world to go full time in web3. I cofounded the marketing community JUMP with @kauffman I have been CMO of RabbitHole, Aleo, and most recently Gaia. I’m here because I believe in thus industry but the brands suck because most of the marketers suck. Here’s a thread on why I started heretic: https://x.com/brennenschlu/status/1844526801097306236?s=46
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
Another thing eh?
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Brennen Schlueter pfp
Brennen Schlueter
@brennen
“Remember that you must behave as at a banquet. Is anything brought round to you? Put out your hand, and take a moderate share. Does it pass you? Do not stop it. Is it not come yet? Do not yearn in desire towards it, but wait till it reaches you. Do this, and you will some time or other be worthy to feast with the gods.” https://medium.com/@michaelmcgill_29045/the-stoic-banquet-of-life-559260c66a7f
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Brennen Schlueter
@brennen
regular gives me heartburn already so no need
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Brennen Schlueter
@brennen
How to be the best marketer you can be: Be curious about the world around you Be empathetic to the person you’re trying to speak with Be courageous to do things others aren’t Do this and you’ll succeed.
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Brennen Schlueter
@brennen
where did you end up @wowbestie ?
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Brennen Schlueter
@brennen
the OG: https://letmegooglethat.com/
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Brennen Schlueter
@brennen
LMCTFY let me ChatGPT that for you
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Brennen Schlueter
@brennen
More data strengthening my belief of long term brand building: Dr. Grace Kite's research reveals that external market factors like weather, economy, and competitor activity drive 70% of ROAS fluctuations. Your tiny optimizations arent even noticed. Wasted time. -Invest in econometrics over last-click attribution -Focus on broad reach, high-quality media -Optimize for long-term profit, not short-term ROAS -Stop daily dashboard obsession
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Brennen Schlueter
@brennen
what happens when quantum gets involved?
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Brennen Schlueter
@brennen
This has got to be my favorite research paper title ever: "Cool people." Cool and good are not the same, and the world seems to agree via Tyler Cowen ft. Pezzuti et al. https://psycnet.apa.org/record/2026-30402-001
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Brennen Schlueter
@brennen
Art feels cultural, but a lot of it is biology via Barry Goldman ft. Denis Dutton's The Art Instinct
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Brennen Schlueter
@brennen
Oh hell yeah
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Brennen Schlueter
@brennen
Nature is healing
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Brennen Schlueter
@brennen
How valuable is Instagram as a part of the base marketing strategy? I see a lot of web3 brands struggle to create an audience there.
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Brennen Schlueter
@brennen
Anyone praying on his downfall should just sit back and watch him do it himself
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Brennen Schlueter
@brennen
Texas for the 4th recap
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Brennen Schlueter
@brennen
Breakfast burrito - Great White in Venice Otherwise - Tacos por favor in SM
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Brennen Schlueter
@brennen
Really surprised to see this channel so quiet on FC.
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Brennen Schlueter
@brennen
Let’s get a workout together soon
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