Nina

@ninasuthers

123 Following

266 Followers

Nina pfp

https://warpcast.com/dbarabander/0xb308a288

1 reply

2 recasts

13 reactions

Nina pfp

We thought a few friends might swing by… 240+ builders applied to co-work with @variant. This community is not playing.

0 reply

1 recast

3 reactions

Nina pfp

If only Warpcast could capture the IRL energy! @dwr.eth @v @fredwilson.eth @jessepollak were like 4 shots of espresso on Fri morning

1 reply

4 recasts

59 reactions

Nina pfp

Might get a new desk mate for a day! 👀

0 reply

0 recast

2 reactions

Nina pfp

Early crypto teams often ask us: how do we get marketing off the ground? Here’s how I think about agencies vs in-house. Start by hiring in-house. You need a marketing lead (not necessarily a CMO — think jack of all trades) who can set strategy, connect internal stakeholders, and tie everything back to business goals. Look for someone who is: • senior enough to lead • scrappy enough to execute • fluent in web3 culture and web2 best practices Be clear on what you need: brand and growth are different skill sets. This person will be hard to find. It can take 4–6 months. Don’t wait for applicants. Go after people you admire. Tap your investors for suggestions. Use freelancers and agencies to execute. Your marketing lead should manage them. Start with a single project to test for fit. Big mistake: hiring an agency and expecting them to “own marketing.” They won’t. Agencies give back what you put in. An interim CMO = solid bridge Sometimes it’s a temp fix. Sometimes they become permanent.

0 reply

0 recast

7 reactions

Nina pfp

0 reply

0 recast

3 reactions

Nina pfp

Touched the grass. Scrambled the granite.

0 reply

0 recast

6 reactions

Nina pfp

Founder-led marketing = narrating your journey

0 reply

0 recast

3 reactions

Nina pfp

A lot of early-stage founders want to do founder-led marketing but get stuck at “I don’t know what to cast/tweet.” Some ideas to get you started: – Insights from internal convos – Questions you’re wrestling with (product, GTM, users) – Ask the community for input – Revisit old essays: repost, update, build on them – Quick takes on trends or things you’re noticing – Customer/user anecdotes (what surprised you?) – A small product tweak you’re testing — and why – A belief you’ve changed your mind on – Something you learned from another founder – A behind-the-scenes look at how you make decisions You’re not doing content, you’re showing your thinking in real time. That’s the whole point.

2 replies

0 recast

6 reactions

Nina pfp

0 reply

0 recast

2 reactions

Nina pfp

Excuse me… apparently ChatGPT thinks everybody is a white male engineer…

0 reply

0 recast

1 reaction

Nina pfp

Yess! So good, right? Wild how often the clearest articulation is already sitting in someone’s internal notes.

0 reply

0 recast

1 reaction

Nina pfp

Every time I start spiraling on CT, I remind myself what’s actually good for me: contrast therapy and Warpcast. Reset the nervous system!

0 reply

0 recast

5 reactions

Nina pfp

Founders talk about the "what" and "how", often skip the "why" — then wonder why no one gets what they’re building.

0 reply

0 recast

5 reactions

Nina pfp

Founders: “We’re not sure how to talk about our project.” Also founders: never asked their investors for the memo that convinced them to invest. That doc = your positioning cheat code. Market, problem, and why you're the chosen one. Polish it. Ship it. Bonus: this is why you pick thoughtful investors, not just hype machines. You're welcome!

4 replies

7 recasts

41 reactions

Nina pfp

“Ghiblidoxxing” 🤣

3 replies

3 recasts

47 reactions

Nina pfp

Same @variant newsletter. Different vibes. X: Ghost town Warpcast: Party time Farcaster community clearly LOVES us more 💙

6 replies

19 recasts

75 reactions

Nina pfp

It can be difficult for founders and marketing leads to navigate how to leverage new social platforms to support their business. Recently hosted a discussion with @ted @rish @deodad on best practices for using Warpcast. Here are 5 key takeaways 👇

2 replies

2 recasts

6 reactions

Nina pfp

This is going to be great (if I say so myself). Flying in to NYC for this goodness

0 reply

1 recast

2 reactions

Nina pfp

Where you can find me next week 👇 always good to see @bottodao in London 🇬🇧 https://x.com/verse_works/status/1789319106912542779?s=46&t=2Pa6Q7Nisqbjozi2kxf6mw

0 reply

0 recast

0 reaction