@0xluo.eth
just saw the news about hey.xyz, yet another /lens eco client saying goodbye. Only 2,000 of 850,000 Lens users subscribed to Hey Pro, generating about $4,000 a year, which wasn’t nearly enough for the platform to sustain itself.
Earlier, @phaverapp also shut down, even after launching a token. So both monetization and token-driven paths have struggled for Lens clients.
Lens as a social network doesn’t seem attractive enough to users, and each client fights alone, resulting in very small active user bases. When activity is low, paid conversions are even harder, and even tokens can’t maintain momentum.
Meanwhile, Farcaster has over 1.2M registered users, and protocol revenue (registration + storage fees) is estimated to exceed $3M. Farcaster Pro launched only five months ago in June and already has over 50,000 subscribers and more than $2M in revenue. it's actually an impressive and rare achievement that’s enough to keep the project running.
A key reason is that the Farcaster network has always followed a "product-led protocol development" philosophy, with a strong emphasis on the official client Farcaster App. The team kept shipping features targeted at crypto-native users, and at first targeted a small, high-quality user base that then expanded organically, fostered its own builder community, and incubated a thriving ecosystem. This foundation drives its growth in both users and revenue.
Even so, building a self-sustaining client based on Farcaster is still not easy. The most important factor is PMF, building on top of Farcaster simply gives you an initial user base, not guaranteed success. But I believe that as Farcaster’s user base continues to grow, more clients built on it will have more opportunities to survive.
I hope every product that sunsets leaves lessons for others, paving the way for more successful products to emerge. And I’m still optimistic about crypto social. We’re still early.