Upcoming mobile onchain apps like @roamxyz make me confident that consumer crypto will soon take the spotlight and shatter the perception that crypto is unusable for the average person
For companies and brands coming onchain, it’s important to think about your content and marketing through the lens of “what would it feel like to mint this onchain?”
Minting should be the primary form of engagement, which socials can then help amplify
I’ve been in crypto for a while now, and /blackbird is the most substantive consumer product I’ve used
Building products and experiences that are truly differentiated via onchain is the only way
Onchain ownership is so important for brands, creators, and consumers
It’s the wedge for a much larger vision around co-creation, new commerce primitives, better incentive models, revenue share, and more