Bliss (zhaomin)

The Shift Towards On-Chain Activity Traditionally, airdrops were distributed based on simple criteria, such as holding a specific token or signing up for a mailing list. However, this approach often attracted "airdrop hunters" who sought immediate profits without genuine interest in the project's long-term success. To counter this, projects have started emphasizing on-chain activity, rewarding users who demonstrate authentic engagement through regular transactions and interactions with decentralized applications (dApps).

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Case Study: zkSync's Airdrop Strategy The zkSync project exemplifies this trend by allocating a significant portion of its airdrop to users with substantial on-chain assets and active participation within the community. This strategy aims to encourage long-term holding and genuine involvement. However, despite these measures, data revealed that only 19.3% of the top 100,000 addresses continued to hold the token post-airdrop, while the majority opted to sell, highlighting the challenges in fostering lasting commitment.

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Challenges and Considerations While emphasizing on-chain activity helps identify committed users, it also presents challenges: Complexity: Users may find it difficult to understand the specific activities that qualify for airdrop eligibility. Resource Intensiveness: Engaging in multiple transactions can incur significant costs, especially with high gas fees. Potential for Manipulation: Some users might artificially inflate their activity to appear more engaged than they truly are.

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In the evolving landscape of cryptocurrency airdrops, on-chain activity has become a pivotal factor in determining eligibility and allocation. Projects are increasingly prioritizing users' engagement and transaction history on the blockchain to identify genuine participants and mitigate exploitation by opportunistic actors.

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