🧭Recalibrating 🌍Worldbuilding

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

Ads get a bad rap, but they work

Most people won’t pay upfront, so attention or data becomes the currency

Incentives just repackage this same trade: “Do this and we’ll reward you”

Whether it’s a token, a badge, or a boost, it’s still buying behavior

Crypto isn’t ad-free, it’s ads rebranded as incentives

Also a more direct relationship between incentivized and those being incented 

Reduces take rate potential