few. In a couple years from now it'll be considered irresponsible to not have ~5-10% of your company treasury in btc/eth (in the same way that holding cash and not tbills, at a certain scale, is simply ~dumb)

Do you think investing in Bitcoin at current price of $112k is stupid?

I am surprised how there's literally zero discourse in D2C about holding BTC on your balance sheet.

Digital native brands holding digital native money is the most obvious synergy ever.

We are still growing and don't have large enough of a piggy bank yet but very soon we'll be

ron | e-comm & operating

few. In a couple years from now it'll be considered irresponsible to not have ~5-10% of your company treasury in btc/eth (in the same way that holding cash and not tbills, at a certain scale, is simply ~dumb)

https://x.com/ron_ecomm/status/1943377444645539987