Nearchos

Web2 runs on ads

Web3 runs on incentives

Incentives are just ads in disguise

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

The only reason ads get a bad wrap is because they are harvesting our user data to manipulate us with ads. 

Web2 is perverse, broken incentives designed to extract and control behavior. 

Web3 basically is the same now, just onchain.

But if we built truly sovereign digital identities so people could be empowered to harness their identity data to serve themselves, suddenly ads no longer are extractive and manipulative. They are opt-in and participatory.

This is the opportunity we have with web3 to build different.

Will we choose the right path that leads somewhere new? 

Or will we choose the path that circles us back to where we started?

The only reason ads get a bad wrap is because they are harvesting our user data to manipulate us with ads. 

Web2 is perverse, broken incentives designed to extract and control behavior. 

Web3 basically is the same now, just onchain.

But if we built truly sovereign digital identities so people could be empowered to harness their identity data to serve themselves, suddenly ads no longer are extractive and manipulative. They are opt-in and participatory.

This is the opportunity we have with web3 to build different.

Will we choose the right path that leads somewhere new? 

Or will we choose the path that circles us back to where we started?

https://farcaster.xyz/ekaitza/0x8d207778

We need much better solutions in terms of ease of use and accessibility 

But that also requires decoupling data from products

Hard problem to solve and the incentive to do so isn't worth the friction required so we need to work to close that gap and make people care emotionally (more than rationally)

People do what is easy, yes. 

Self custody is hard, yes.

Right now the only option ppl have is to let centralized entities manage their data for them because they don't have easy tools to do it themselves. 

What kind of logic is it to say that if we build easy, accessible solutions to self custody that people will continue to opt-in to the extractive platforms that offer no actual advantage over decentralized alternatives?

If you want web3 to just be a more expensive and complicated version of web2 then I really don't understand why we're all here. Let's just make web2 better without all the wasted cycles on the unnecessary Blockchains. 

Without self custody, there's literally no advantage to Blockchains over web2.

Most people don't want to custody and monetize their own data bc its too much work, too much friction 

Even if there were a big minority who wanted to do this, the dominant majority would still provide an alternate paradigm that most people would stick with bc its easier 

Needs to be seamlessly easy and simple which is why free platforms that harvest our data are dominant